Going global and expanding into new markets is a key lever for driving customer growth. Our panelists will share insights on when and how to expand into new territories, how to think about product localisation, and how to overcome regulatory hurdles. Topics for discussion include:
      ✓ Timing considerations for international expansionÂ
      ✓ Tips for deciding which regions to prioritise
      ✓ Approaches to localisation
      ✓ Product and marketing implications of scaling
      ✓ Key SaaS metrics to measure your success
This will be an interactive session with plenty of time for Q&A.Â
Caye joined Balderton's investment team in 2018. Before that, she was an associate in the Technology, Media and Telecommunications group (M&A division) of Goldman Sachs, where she worked on several tech IPOs, private placements, and M&A deals. She spent a lot of her time advising tech companies on fundraising and evaluating key growth levers and paths to profitability. Some of the companies she worked with include Rocket Internet, HelloFresh, Global Fashion Group, Xero, among many others. She now focuses on investment activity in France, Spain, and Portugal, and is particularly interested in consumer internet, health tech, and ‘consumerisation of B2B SaaS’.
Lauren McGuire is a go to market leader passionate about building and scaling top-performing, results-oriented teams in partnership with marketing and customer success. She brings fifteen years of success in developing people, strategy and operational efficiency in high growth pre and post IPO organizations such as Box, TripActions and Salesforce.com.Â
Ed leads monetization at Pitch, where his team is responsible for the product’s business model and freemium user experience, bringing this to users globally from day one. He was previously Director of Product at ChartMogul, helping SaaS and subscription businesses achieve sustainable revenue growth through data, after building his career in software engineering, product management and marketing.
Ross is Head of Startup Partners EMEA & APAC at Stripe working with the founder and investor ecosystem ensuring startups can start, run and scale on Stripe. Ross was previously Head of Mobile at Twitter building out the team, managing revenue and operations as a first hire in Europe. Ross has also founded a startup consultancy, advising startups on go-to-market strategy and operations and is a lecturer in technology at Dublin University Technology.
